Attracting and engaging customers is an art in today’s
incredibly competitive landscape of inbound marketing and customer-focused
brands.
To get your prospective customer’s attention and bring them
through to conversion with carefully targeted, authentic and relevant
content, you’ll need to dedicate some serious time and resources to building an
effective customer
experience strategy.
What is a customer experience strategy?
Customers interact with and develop perception of brands in
a similar way to how they meet new people. There are a
number of stages that range from initial and fleeting encounters to long-term
and loyal relationships.
The customer experience strategy is all about building a plan
that allows your customers to build stronger bonds with your business.
From the initial consumption of interesting content on social media,
to reading your weekly newsletters or promotional emails, your strategy
should consider all your customer touch points.
Ultimately, a great customer experience leads to
endorsements and a growing brand presence that goes beyond your own marketing
initiatives. In the new paradigm of what we refer to as the Values
Economy, an organisations stakeholder groups including customers and employees
effectively become the marketing function. At SERVICEBRAND
GLOBAL, we can help you to build A sense of shared values and trust with
loyal fans, which will have an exponential impact on your
market reach.
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