Effective communication during times of rapid change is different in style to communication in a steady-state or “business as usual” environment. If you are a team leader, here are some tips that you might find useful to practice at this time:
Make Communication Regular and Frequent
It is imperative to set the expectation that there will be regular communication that is credible and comprehensive. Often there is a tendency for people to wait to send any type of communication until all the information is known and available. This is a mistake! It’s much more important to cycle your communication and repeat the same message often than to wait until all the information is complete and perfect. What if you don’t know something? Tell them! You can always say, “We don’t have all the information yet, but this is what we do know.”
Values and Purpose as a “guiding star”
The organization’s values are the way things work around here and the purpose is why the company exists. If you have these articulated and they are alive, keep reminding people of them and that if they make decisions based on the organization’s purpose and values they will be better decisions.
Do Not Over-Rely on Email
Many people receive lots of emails every day. So, why then, does anyone think an email is going to have enough of an impact to change someone’s behaviour? You can be pretty sure that no one will change what they are currently doing solely because an email has gone out saying they should.
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