Integrating core values into your company culture

Small businesses face many challenges and it’s easy to lose track of where your values and principles are as a business when you’re simply trying to survive and turn a profit. In order to make sure you get the marketing process right every time, it’s best to bake some quality business principles into the process from the very start. 

We’ve highlighted some ideas to help you integrate good marketing and overall culture and values into your organisation while it’s still young. By doing this, it will become second nature to nail your core services and processes every time. 

1. Harness social media

A last minute social media campaign cobbled together by your marketing intern isn’t going to get you the sales you need. To truly benefit from social media marketing, make sure it is a priority from the very beginning. 

If your team are too pressed for time, simply have your core staff maintain their own social accounts diligently, acting as brand ambassadors with something interesting to say about your business. You’ll be surprised how impactful this can be if you make the right contacts and say the right things!

2. Recognise the value of employee motivation

Employee motivation and integration is a crucial part of any small business. It is also at this time, when your number of staff is low, that you can truly dedicate some time to each member and help create a trajectory for their future in your organisation. These individuals can eventually become the leaders of your company, so time invested now can really help when you’re expanding and taking on junior staff to handle the work load. 

Every employee, regardless of title, position, or list of responsibilities should have clear objectives and a rewards program that will help to keep them on track and motivated.

3. Define who you are

Develop a clear, consistent, and concise value brand identity that tells your story. It doesn’t have to include very single detail about what your employees should be doing or how they should be acting, but it should provide an overall framework for them to work within. This will go a long way in creating a culture that your team and get behind. 

Read More: Culture and Values