There has been a
huge shift recently in how successful companies are realising that LinkedIn and
other social media activity is actually a positive thing for your employees to
be doing, which can massively improve your brand exposure as a leading market
player. This is good news!
Take advantage of your employees’ online activity
It’s impossible
to stop your employees from using LinkedIn or any other social channel, so the
best thing is to instead use it as an advantage, rather than a threat.
With the right
framework and encouragement, individual employees can become the best
spokespeople for your brand. If they’re happy with their roles and shout out
about the benefits of your company to their followers, this can have a hugely
beneficial impact for the company’s reputation. In our increasingly transparent and
super-connected world, the stakeholders (employees, customers, service
partners) of an organisation are the marketing department.
How to build brand
ambassadors
1.
Encourage them
Create an
environment where social media activity is encouraged, as long as it is on-brand
and within reason. You don’t need to hijack their profiles, but simply let them
know that sharing content related to their fields is a good thing.
This is so easily done when it takes two seconds for a CEO or a manager
to share or like a post of a junior colleague, for example, to create a
positive cycle of social media activity. If you simply ask your team to get out
there and start engaging, you might be surprised by the results.
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