The Role of Strategic Implementation in Businesses

In short, strategic implementation is a process that executes plans and strategies. It doesn’t really matter what these plans and actions are, as it is merely a pathway to making concepts and ideas a reality.

Many companies might have creative and skilled individuals who can dream of success and optimised customer experiences, but without strategic implementation, actually bringing this to fruition is difficult – especially when you are a new organisation.

What does it look like?

The strategic implementation plan is a set of steps recorded in a written document that usually details the steps and processes needed to reach specific goals.

As well as timelines and the individuals in charge of each step, it should allow for feedback and progress reports to ensure that the plan is moving forward. If you are in a new company, build an easy-to-use template that your team can follow.

What does strategic implementation achieve?

Strategic implementation is critical to addressing fine details of important plans and strategies. As well the end goal, it will look at the smaller targets that should be put in place. This could simply be larger sales volumes or a greater online brand presence. Each goal will need a map or pathway for reaching it.

It also focuses on the entire organisation rather than just one end goal, in isolation. For instance, if senior members are needed to offer feedback and involvement, then this will be included in the plan so that the momentum of progress is not affected. It involves assigning tasks to individuals and timelines so that no one person can jeopardise the project’s success.

Requirements

A basic implementation plan needs a project leader, such as the marketing manager or the CEO.  This person is responsible for communicating the relevancy and vision of the goal.  They also take an holistic view of the plan for the business to realise synergies and also to prevent any one function or goal assuming over importance.  They are also the “go to” person for anyone who is new to the goal or unclearto seek clarification.

Everyone in an organisation needs to be engaged with the plan.

Performance measurement tools are useful for providing tracking and motivation.

Implementation often includes a strategic map, which is sometimes a visual diagram, identifying the key ingredients that will direct performance.